Develop a new name, logo, and packaging


We carried out a set of works on the development of a new brand. VkusiVkus is a manufacturer of cheese and dairy products, juices, jams, and fruit preserves. We developed a unique new naming since the initial one showed negative results on the trademark identity and similarity test. The new logo retained the original concept but at the same time became more recognizable and responding to internal tasks. We also designed an adaptive packaging style that suits any product segment and a label for vacuum packaging of packaged cheeses.


2016, St. Petersburg


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